5.11 Tactical offers superior tactical gear & apparel. With the mindset of “always be ready,” a personal shopping app was created to inspire readiness. Using iBeacon & AR technology, users would receive real time notifications about specific products and specialized in-store exclusives by entering a 5.11 store or using their camera to learn about product features. Users would also receive rewards, based on their purchase history and 5.11 promotions.

Dan Galdamez