5.11 Tactical offers superior tactical gear & apparel. With the mindset of “always be ready,” a personal shopping app was created to inspire readiness. Using iBeacon & AR technology, customers would receive real time notifications about specific products and specialized in-store exclusives by entering a 5.11 store or using their camera to learn about product features. Customers would also receive rewards, based on their purchase history and 5.11 promotions.

Associate Creative Director

UX Design
UI Design
Design Systems

Dan Galdamez