To coincide with the opening of the Nike Soho store, a unique Nike iD experience was created to allow store visitors to customize specific Nike shoes, while being able to see and touch materials and technology. Customers could select from Nike classics such as the Air Force 1, Air Max 1 and Air Zoom Pegasus, along with specific colors, innovations or materials.

Senior Visual Designer
R/GA (Nike)

UX Design
UI Design
Design Systems

Dan Galdamez